Welcome To My Portfolio!

A young woman with long dark hair sitting on a stone bench outdoors, smiling, wearing a red T-shirt, ripped black jeans, and black ankle boots, with a building and autumn foliage in the background.
A young woman with long dark hair sits on a pink concrete bench outdoors, smiling at the camera. She is wearing a red t-shirt, black ripped jeans, black ankle boots, and accessories including a watch and bracelets. The background features a white building with arched windows, bushes, trees, and a brick sidewalk.

I'm Hailey Wilkinson, a passionate storyteller with extensive experience in video production, photography, graphic design, and writing.

I began my journey at Valdosta State University, graduating Summa Cum Laude with a Bachelor of Fine Arts in Mass Media and Communication, specializing in Public Relations. Throughout my academic journey, I refined my skills in content creation, editing, marketing, and communication, immersing myself in the vibrant intersection of visual and written storytelling.

A woman kneeling on the carpeted floor, smiling and holding a large white book titled 'Valdosta & Lowndes County,' surrounded by open binders, papers, and a folder in a room with bookshelves.

Post-graduation, I worked as the Communications and Marketing Director at the Valdosta-Lowndes Chamber of Commerce. During my tenure, I spearheaded strategic communication initiatives, revamped the digital media presence, and curated engaging content that significantly elevated the Chamber's brand visibility and engagement.

In my role as the Senior Director of Creative Video for Troy Athletics, I led a dynamic creative video team, producing captivating content spanning all 17 sports, igniting fan engagement like never before. My work with the Troy Men's Basketball team stands out as a highlight, where I created dynamic intro videos, recaps, and promotional content that energized our fanbase and showcased the dedication of our athletes.

A basketball team in white and red uniforms huddles around their coach during a timeout on the court, with some players sitting and others standing.
A woman in a maroon shirt holding a professional camera with a large telephoto lens and a mounted microphone, surrounded by people at a sports event with banners and red lighting in the background.
A woman holds a camera with a large lens and a mounted monitor, smiling at a man pointing towards the camera in a locker room with wooden lockers in the background.

Recognizing the value of every athlete's journey, I expanded video coverage to spotlight underrepresented sports, ensuring that key players and milestones receive the recognition they deserve. Through close collaboration with our Sports Information Directors, my team and I were able to include statistical data in our narratives, catering to the diverse tastes of our audience.

I made it my mission to elevate Troy University Athletics' brand impact through innovative video productions that resonate with fans and stakeholders alike. Each frame isn't just a snapshot; it's a testament to the passion and dedication driving our athletes and our community forward.

Three women, two holding camera equipment, smiling outdoors with sunlight, a police officer standing in the background.

In Summer 2025, I worked as a Creative Media Intern with the Rome Emperors, the newly rebranded Minor League Baseball team. There, I helped transform the team’s digital presence by increasing content output to 6+ posts per week, driving 3,200+ new followers on Instagram alone in just five months. I developed and executed creative campaigns for promotional theme nights, including Stranger Things Night, and produced innovative in-game media such as custom pitcher warmup videos, pre-game hype content, and video board graphics. Collaborating with staff and community partners, I contributed to building a fun, engaging fan experience both online and in-stadium. My photos were also used for official MiLB merchandise, including licensed trading cards, giving fans the opportunity to purchase and collect my work as part of their baseball experience.

My journey isn't just about capturing moments; it's about weaving narratives that celebrate the essence of each individual's story. Whether it's on the field or off, I'm dedicated to immortalizing the moments that define us, showcasing the raw emotion that shapes our lives.

My goal is to continue leveraging my abilities to tell meaningful stories that resonate with audiences. I am particularly interested in opportunities that allow me to work within a community I am passionate about, using my talents to foster a sense of pride and connection.

As you explore my portfolio, I invite you to witness the power of storytelling through my lens. Let's collaborate and bring your vision to life, one frame at a time.

Thank you for visiting, and I look forward to the opportunity to work with you!

Contact Me for more information.

Currently, I am a Graduate Assistant with the University of West Georgia’s Communications and Marketing Department. In this role, I capture and edit high-quality photos, videos, and graphics that support university campaigns and event coverage. I also mentor and manage the Social Media Ambassador Team, providing content direction, training, and feedback to ensure authentic student-driven storytelling. This position has allowed me to combine my creative and leadership skills to elevate the university’s digital presence while supporting student growth.

Experience & Awards

  • • Capture and edit photos and videos for university campaigns and event coverage, contributing to consistent and engaging digital storytelling.

    • Assist in managing and mentoring the Social Media Ambassador Team by providing content direction, training, and feedback to ensure authentic and student-driven storytelling.

    • Write feature articles and promotional stories that highlight campus events, student achievements, and university initiatives. 

  • ▪ Elevated the team’s social media presence by increasing social output from an inconsistent position to 6+ posts per week, resulting in 3.2k+ new followers on Instagram alone.

    ▪ Designed and executed creative campaigns for promotional theme nights, including Stranger Things Night, by developing graphics, capturing photos, producing videos, and posting social content to boost community engagement.

    ▪ Produced innovative in-game media such as pre-game hype videos, custom pitcher warm-up videos, and videoboard graphics, while collaborating with front office staff and external partners to enhance the overall fan experience.

  • • Developed and managed a creative video team, producing content for all 17 sports, and enhancing fan engagement.

    • Expanded video coverage for underrepresented sports, highlighting key players and milestones.

    • Collaborated closely with Sports Information Directors to understand content needs and integrate statistical data into storytelling strategies.

    • Elevated Troy Athletics’ brand impact through innovative video productions, fostering fan and stakeholder connections.

  • • Managed press releases, marketing materials, and communication channels to enhance Chamber media presence.

    • Developed comprehensive marketing strategies, including newsletters, website updates, and branding initiatives for effective member and community outreach.

    • Utilized media background to introduce videography services, enhancing the Chamber's media presence through captivating visual content for promotions, events, and online platforms.

    • Developed comprehensive marketing strategies, including newsletters, website updates, and branding initiatives for effective member and community outreach.

  • Responsibilities:

    • Communications:

    o Assists with Chamber e-newsletter using Constant Contact

    o Assists with Chamber quarterly e-publication using Canva and Flipsnack

    o Prepares press releases in a timely manner for the Valdosta Daily Times

    o Updates the Chamber’s press release section on the website

    o Updates pictures on the Chamber’s website as needed

    o Other communications duties as requested

    • Marketing:

    o Creates requested social posts, graphics, flyers, and other media using Canva

    o Coordinates with Communications & Marketing Director to post on Valdosta

    Chamber’s social platforms

    o Coordinates with Vice President for Business Development to post on SEEDS

    Business Resource Center social platforms

    o Assists in uploading photos after events to the server and Chamber’s Flickr account

    o Takes photos during Chamber events when available

    o Other marketing duties as requested

  • • Coordinated media shoots in collaboration with the Athletic Department, ensuring seamless execution and attention to detail to capture compelling visuals and narratives.

    • Lead the development of dynamic marketing materials, encompassing videos, photos, and graphics, to elevate brand visibility.

    • Worked closely with the VSU Marketing team to maintain alignment with branding guidelines across all content, ensuring a consistent and cohesive brand image across platforms.

  • • Crafted compelling content to promote a diverse array of events and student activities, ensuring maximum visibility and participation.

    • Strategically devised and implemented a comprehensive posting schedule across all social media platforms, guaranteeing consistent and timely updates to effectively engage our target audience.

    • Leveraged a multi-medium approach encompassing photo, video, and graphics to achieve a 6.7% increase in social media engagement.

  • The Larry Etling Scholarship, established in 2016, honors the legacy of Dr. Laurence (Larry) Etling, who served as a professor in the Mass Media program at Valdosta State University from 1999 until his passing in 2015. The purpose of the scholarship is to support high-quality students as they pursue their careers in Mass Media and to encourage students to act as advocates for their discipline. The scholarship provides an award of $1,500 to its recipient and was endowed as a gift to the University from Etling upon his passing.